“Software Marketing for the Little Guys”

Scott Johnson sent a link to his essay on "Marketing Software When You Are a Small Company," today, when he read about my quandries regarding Macrobyte's future and Conversant's impending release.

I admit that I approached his site with a healthy of dose of skepticism... he's not the first marketing-type to write to me directly with "advice" for how to release Conversant and make lots of money. Most of them just wanted to sell me their services.

But... wow. Scott's essay is clear, concise, and full of a lot of good advice. Good advice that your marketing challenged author appreciates and is definitely planning to put into practice. It was both interesting and informative.

Go read it. Go on now, git.