The following is a re-post of something I said on Facebook just over a year ago. The topic came up today in a conversation on Twitter so I figured it was time to move it to here where others can see it.
Written after Twist went under.
How to create a great mobile (iPhone/Android) app in the current business climate:
- Go to school, fail math. HARD.
- Have an idea for a cool product.
- Get your programming buddies together, create a demo.
- Optional: Show it to a venture capitalist. Get lots of money to grease the skids for the first release.
- Finish the app.
- Release the app. Make it free for everybody. You'll make it up in volume! (See step 1.)
- Get lots of users.
- Wonder why you're not yet profitable.
- (Optional) Get more money from the vulture capitalists!
- Spend lots of money on marketing.
- Spend lots of time on a big update that makes the app prettier and funnerer.
- Wonder why you're still not profitable!
- Go out of business. Disappoint the millions of users who would have paid for your app had you let them.
- Blame the system. The app store. The market. The business climate. Never consider your own utter failure at math, because who needs math when you have millions of customers ^d^d^d^d^d^d^d^d^d users!
- Return to step 2, wiser and stronger for your failure, to create an even better business based on a free app (in a completely different space).
This just keeps happening.